what is coaching?

Coaching is an unbiased form of support in personal growth for professional people to get in the driver’s seat of their life and work and

• Make conscious choices and initiate the change(s) they want to create
• Be comfortable and in flow with the ‘mess’ of life
• Keep the balance they want in their lives
• Become fully aware of their impact in their world

• Built on sound psychological, physiological and spiritual principles
• Sees everyone as whole, resourceful and creative – not ‘in deficit’ – the coach has the questions; the client has the answers.
• Is forward-looking and uses the past only as an aid to move forward
• Freeing – allowing people to step up and out to their aspirations and potential.
• Does not seek answers to ‘why’, rather to what? How? When? Who? Where?
• NOT counselling, not therapy

• an objective sounding board which is judgement-free
• permission to be and do things differently – translating dreams to reality; recognizing and moving beyond fears
• greater awareness of mindsets, thought patterns and the ability to shift them
• clarity of purpose and mission in life and work.
• a better understanding of who they are and what it is they bring to the world

• better relationships
• improved performance
• increased self-confidence and self-esteem
• greater valuing of others and their contribution
• greater satisfaction in life and work.

the coaching relationship

Coaching is a shared or joint activity where there is no leader, no ‘telling how it should be done’. This means that:

• The relationship is designed between the coach and client – each taking equal responsibility for its creation – in service of the client’s agenda.
• It is the coach’s job to:
  • Hold the client’s agenda – both the ‘big’ and the ‘little’ picture
  • Engage with the client as needed along the journey
  • Self-manage so that the focus is exclusively on the client during coaching sessions
  • Listen through all the senses and use intuition, expertise and experience in service of the client. It is the client’s job to
  • Be an equal partner in the coaching relationship
  • Feel comfortable yet challenged by the coaching relationship
  • Be prepared for each session
  • Be responsible for own actions, outcomes and impact